Auntea Jenny

Marketing Campaign

I was a part of the main team in charge of the brand marketing for AUNTEA JENNY, the #1 freshly brewed tea brand in northern China, as they prepared to open their first U.S. location in Flushing, NY. My role was to help introduce the brand to a completely new market and build awareness in one of the most bubble-tea-saturated neighborhoods in New York.

I led a campaign focused on community visibility and influencer engagement. I identified and collaborated with local food and lifestyle creators, especially those local to the neighborhood of Flushing. This created a sense of community and trust from those who followed these neighborhood food and lifestyle influencers, driving more attention and traffic to the store during their soft and grand openings.

The content we created together helped drive buzz, foot traffic, and over 850+ reviews during the first week alone.

What made this project especially exciting was seeing how local engagement could translate into real-world traffic and sales. Our campaign brought in over 250 orders per hour during peak times and gave the brand a strong launch momentum in a highly competitive space.

From content curation to influencer outreach and brand positioning, this campaign allowed me to combine storytelling, strategy, and community connection in a way that felt both fast-paced and fulfilling.