Blending digital strategy and creativity with design to craft campaigns that connect, inspire, and grow.

Contact Me!

I currently work as a freelancer for Aranka Media Enterprises. If you would like to work with me, or us, as a brand or individual, please contact me![email protected]

Brand Marketing

Growl Growl

New Style Hotpot Bowls, 2025-2026



★ RESULTS
∙ 1000+ followers to socials within the first 2 weeks.
∙ Total engagement of 1.5 million+ from UGC.
∙ Worked with the design team to create content for socials that gained traction.
∙ Helped rebrand the website for a better user experience and strengthen brand identity.
∙ Consistent foot traffic for months, with 300+ orders every day.

Auntea Jenny

High-value, Fresh-brewed, and Healthy Drinks, 2025



I secured high-impact content through influencer outreach that drove strong engagement across platforms. This strategy directly contributed to a successful launch, generating significant foot traffic on opening day and establishing early momentum for long-term brand growth.
★ RESULTS
∙ 1,500+ unique link clicks from customers.
∙ 850+ reviews in the first week of Soft Opening.
∙ Consistent foot traffic from opening to close, with over 250 orders every hour.
∙ Successful brand building with influencer relationships.

Pull Tab

Popular Aerofoam Coffee, 2025



By identifying and partnering with local lifestyle and food influencers whose audiences aligned with Pull-Tab’s positioning, I was able to secure content that successfully promoted the brand. This coordinated effort generated excitement, drove foot traffic on opening day, and laid the foundation for a successful brand story.
★ RESULTS
∙ Over 200% Increase in Brand Awareness.
∙ Successful Grand Opening Day.
∙ Strengthened Competitive Positioning.
∙ Cohesive Brand Identity.

Graphic Design

The Art of Acceptance, Blue Period Zine



Blue Period is a manga series written by Tsubasa Yamaguchi, in which the story follows Yaguchi Yatora discovering his love for art in his last years of highschool. As the story progresses, we see how his passion for art redirects his life. It changes the way he sees people, the world, and himself. The very core of the series, as it begins, is how his discovery of art reveals his weaknesses and lets him face himself, and lets him come out the other side with a greater understanding. We know why he's doing what he is, we know what it means to him, we can understand what we'll get out of it, and we can follow the journey piece by piece as he does. My zine addresses his initial personal insecurities and weaknesses from the beginning of his journey and how he seems to overcome them slowly near the end.






Canva, 2025

Mock Album Posters, Wave to Earth



Personal Design Project
Band: Wave to Earth
Albums: 0.01 flaws and all., 0.02 summer flows, 0.03 play with earth






Canva, 2024






★ PERSONAL INFO

Name: Crystal Li
Email: [email protected]
City: New York City






☆ MAIN SKILLS

∙ Digital Marketing & SEO
∙ Brand Marketing
∙ Social Media Management
∙ Graphic Design & Content Creation
∙ Canva, ProCreate
∙ Google Analytics

Hi, I'm Crystal!



Since I was a child, I have always loved creating.
From crafting fictional stories, short comics, blogs, and short novels to designing engaging content for social media, I have found joy in bringing ideas to life. I even gained 10,000+ followers as a young middle schooler on Instagram back in 2013. Isn't that a crazy achievement for a 13-year-old at the time?My love for media and entertainment—whether it’s games, movies, shows, or books—has been a constant source of inspiration, pushing my imagination and shaping my creative journey.Over the years, this passion evolved into a purpose. Ceativity is the foundation of who I am. Whether through narratives, designs, or innovative marketing strategies, I want to create content that resonates, inspires, and leaves an impact.My journey has led me to digital marketing, where I can merge storytelling with strategy and turning creativity into meaningful connections.








Contact Me!

I currently work as a freelancer for Aranka Media Enterprises. If you would like to work with me, or us, as a brand or individual, please contact me![email protected]